LOWE’S

The trick with Launching the Tagline “Never Stop Improving” was how to show, as all home owners know, that the job is never done. By having someone dancing their way through life, we showed that Lowe’s was with you every step of the way. Literally. On a side note I could watch a choreographer work all day.

This spot launched a new service called MyLowe’s that allows someone to keep track of all of their purchases and ongoing projects. The brief asked us to show how MyLowe’s could help manage all of the numerous and complex building projects that come with maintaining something as complex as a home.