CUERVO CINGE

To launch a new cinnamon flavored tequila (it’s actually better than it sounds),
we enlisted the help of a pissed off scorpion. The brief was basically to make something bad ass that was evocative of Cuervo but not Cuervo. I built the concept out of what the experience felt like when taking a shot.

A comic was given out to bartenders and liquor stores to create excitement for the launch of this new flavor.

An interactive microsite also allowed people to insert themselves into the graphic novel and share it with their amigos.