CUERVO TRADICIONAL
The Cuervo family has been making 100% Agave Tradicional for the past 219 years. "History in a Bottle" was created to showcase this craftsmanship. The challenges were two fold. The first was writing a script that told 219 years of history that didn’t feel rushed – in a minute. The second was finding a technique that spoke to the tactile nature of historical tequila distillation. Once we had the idea to create dioramas in Cuervo bottles we were off to the races.
Campaign overview.
The app.
Thanks to Laika House who beautifully crafted every detail of the work. They’re so cool.
